PRECIOSA CRYSTAL

Preciosa is a modern business organization built on traditions of original business firms by whose merger it was created. Some of the firms had existed for a century, some for a few years only. However, what's important in the contemporary world is that the entire production chain got under the same roof, including glassworks and final production. Consolidated resources facilitate own research, development of unique machines and new glass making processes. This is how Preciosa Crystal leading position on the world markets came into existence. Currently, there are no rivals challenging the variety of Preciosa range and the affordability of Preciosa Crystal products: Preciosa crystal figurines and Preciosa jewelry.



Over centuries, the glass makers have been trained and educated around the world while making apprentice trips that used to last as many as 14 years. They returned home, armed with new ideas and knowledge of what was 'in' at those times. Yet they were not familiar with the latest secrets of crystal Bohemian production. Subsequently, the first school (that could be described as a school of marketing today) was established as early as 1763 for the masters of crystal to be able to obtain training and education where the best of the world-renowned craft was based. Meanwhile, trading with customers around the world was in the hands of others. Ever since Preciosa Crystal have been bringing out technologies that only she can manage as the only ones in the world.

The Preciosa trademark was registered in 1915. Surprisingly enough, the company approximated its current organization and image immediately after the end of WW2 when several small factories and plants were merged. At that time, this measure was viewed as quite odd in this region; perhaps, it was this step that helped Preciosa to get ahead of our time.

Its fruits began to show as early as the 1960's. Thanks to its versatility, a broader research base and greater business opportunities, Preciosa became a leading contractor for the global fashion jewelry making industry.

In the early 1990's, Preciosa production portfolio was expanded with further branches; at that time, however, the change was intentional and pursued a clear objective: to become a top-quality leader and prosperous business. This philosophy predetermines what Preciosa offers i.e. keeping favorable prices while preserving all that this region endowed it with thanks to its history and traditions: quality, skills, reliability, and innovation.

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