PRECIOSA CRYSTAL
Preciosa
is a modern business organization built on traditions of original
business firms by whose merger it was created. Some of the firms
had existed for a century, some for a few years only. However,
what's important in the contemporary world is that the entire
production chain got under the same roof, including glassworks
and final production. Consolidated resources facilitate own research,
development of unique machines and new glass making processes.
This is how Preciosa Crystal leading position on the world markets
came into existence. Currently, there are no rivals challenging
the variety of Preciosa range and the affordability of Preciosa
Crystal products: Preciosa
crystal figurines and Preciosa
jewelry.
Over centuries, the glass makers have been trained and educated
around the world while making apprentice trips that used to
last as many as 14 years. They returned home, armed with new
ideas and knowledge of what was 'in' at those times. Yet they
were not familiar with the latest secrets of crystal Bohemian
production. Subsequently, the first school (that could be described
as a school of marketing today) was established as early as 1763
for the masters of crystal to be able to obtain training and
education where the best of the world-renowned craft was based.
Meanwhile, trading with customers around the world was in the
hands of others. Ever since Preciosa Crystal have been bringing
out technologies that only she can manage as the only ones in
the world.
The Preciosa trademark was registered in 1915. Surprisingly enough,
the company approximated its current organization and image
immediately after the end of WW2 when several small factories
and plants were merged. At that time, this measure was viewed
as quite odd in this region; perhaps, it was this step that
helped Preciosa to get ahead of our time.
Its fruits began to show as early as the 1960's. Thanks to its
versatility, a broader research base and greater business opportunities,
Preciosa became a leading contractor for the global fashion
jewelry making industry.
In the early 1990's, Preciosa production portfolio was expanded
with further branches; at that time, however, the change was
intentional and pursued a clear objective: to become a top-quality
leader and prosperous business. This philosophy predetermines
what Preciosa offers i.e. keeping favorable prices while preserving
all that this region endowed it with thanks to its history and
traditions: quality, skills, reliability, and innovation.
See all Preciosa Crystal products: Preciosa
figurines and Preciosa
jewelry:
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PRECIOSA CRYSTAL COLLECTION
Crystal Florida
